Application of Advertising Coursework Example | Topics and Well Written Essays - 1750 words

Application of Advertising - Coursework ExampleThough smart automobiles are manufactured in France on the special factory c tout ensembleed Smartville the headquarter of the company is situated in Boblingen (Smart History).Smart was created as a whole innovative model and its be after and production was performed in association with Swatch brand in the beginning. The main vehemence was placed on the small size of the automobiles and the subsequent comfort for drivers. The logo, the motto and the name of the brand debate that concept. The logo consists of a letter c and an arrow which are interpreted as compact and front thinking. The motto of the company sounds like open your mind and is addressed to free and extravagant commonwealth who are no afraid of trying some function new (Lewin, 2010). There have been several variations of smart design after the original model called Smart Fortwo was launched. Now electric versions of cars and the automobiles with exclusive design as s urface as sport cars are available in Europe, Latin America, Australia, Asia, and North America (Smart History).Obviously the publicize campaign for such an extraordinary product had to be absolutely creative. The first and the most noticeable thing that Smart manufactures managed to do was to give a product a personality that set it apart from all the other competitors. Smart car appeared as a pretty, witty, and a compact accessory and did not gibe a car in its general sense. Most people got used to the fact that to feel undecomposed and respectable they have to drive big monochrome automobiles produced in Germany which is famous as the motherland of trump out cars. Smart has broken the standards - it started manufacturing cars that looked like they could fit into womans purse (that is another reason wherefore smart cars are appreciated by women). Nevertheless, the status of the consumer did not decrease it is not a compromise between more expensive and less expensive car-