How to write a essay Essay Example for Free

How to write a essay Essay Getting into college could be as easy as memorizing the alphabet just like a preschooler. But, getting into college with a scholarship is a whole different thing. From the thousands of college applicants aiming for a scholarship, how will you make your essay application stand out? There are millions of essay examples over the internet but, you need to come up with an essay that will get you that scholarship. Tips on How to Write a Good Scholarship Essay: 1. Read instructions carefully College application can become a common thing for you. You might actually get the feeling of doing the same thing over and over like answering the same question for the nth number of times. No matter how similar college applications are, you have to read and understand the instructions well. If you want to land on a good school for college with a scholarship, everything starts with reading and comprehending the instructions. 2. Organize your thoughts After reading the instructions, it’s time to line up your thoughts to make an effective essay that will get you that scholarship. Look for essay samples on the internet or in books. Have a sort of survey from resources that will help you fill in the contents of your essay. It is difficult to start writing an essay, but with organized ideas, you can do it efficiently and effectively. 3. Make an outline When you get a general idea of the essay contents, you can now make an outline of specific details that will be included in your composition. Essay examples usually present general ideas down to the specific. Having an outline is very helpful to keep your essay consistent and focused on a particular topic. 4. Discuss every topic based on the instruction Paying attention to details or instructions is actually part of writing the essay for a scholarship application. Make sure that every topic asked in the essay questions is discussed in the whole composition. Remember that you only have one chance of writing an essay that will make a lasting impression on your college application. 5. Use simple language format and make sure your grammar is perfect Do not try to impress readers of your essay. Even if you are in college, you are not expected to use highfaluting words, but rather make your sentences simple and clear. No matter how technical your vocabulary is but poor grammar is an indication of a lousy essay. 6. Avoid bragging about your achievements Although it is important that you include your achievements as this will help your scholarship application, however you only need to do this if you are asked to do so. Avoid bragging, instead, talk about your achievements simply. It is also good to include the lessons you have learned in gaining such success. 7. Have someone edit and check your work To ensure that you are submitting an essay that will get you the scholarship, have an expert check your work. An editor or a previous professor can help you improve and validate how excellent or poor your essay is. Essay Writing First paragraph — Introduction The first paragraph is essential in capturing the attention of your readers. It is called an introduction as it gives an overview of what your essay is all about. The first paragraph should be similar to an â€Å"About Me† part of a reading material. Make it as simple as possible and dynamically connected to your next point. Second Paragraph – Important Details The second paragraph should support your introduction. This section includes more detail and usually the start of elaboration for every point or question. Say for example, state reasons why you should qualify for the scholarship; state your accomplishments; why are you choosing a particular course and the like. Third paragraph – Future Goals The third paragraph should speak of your future goals and your vision after pursuing a college degree. Goals have to be specific, and should reflect an action plan after your college graduation. Fourth paragraph – The Best Candidate End your essay by stating reasons why you are the best candidate to be chosen for the scholarship. State two to three main points from the previous paragraphs. Do not forget to note your appreciation for the readers of your essay for taking the time to read your essay. Composing your ideas and putting them in writing is never easy. It can be stressful and puts on a lot of pressure, especially when your future depends on this essay for a scholarship grant. There are many essay examples you can find on the web today.

Varying Activity Preferences Essay Example for Free

Varying Activity Preferences Essay I have found that a persons culture has an impact on which physical activities individuals participate in to stay healthy. There is a very well known difference in the types of activities that everyone participates in, when culture is taken into account. It has a significant effect on what activities individual’s prefer. I interviewed three people about what kind of background they have, there age, and activities they do to stay in shape to prove it. The first person I interviewed was German Glosslin a 37 year old born and raised Canadian. Harris says I love the speed of the sport. Not just of the players, but how fast things change. I realized that you have to be constantly on your toes. Also, unlike like basketball, football and soccer, I find hockey requires abilities and skills. Theres no other sport that you have to skate or use a stick. Everyone is born with the natural ability to throw or kick, but hockey skills are learned. He also says that hockey is very popular in Canada. He plays whenever he gets the chance. The next person I interviewed is Jesus Espendosa a 17 year old high school senior, told me why he loved soccer so much, â€Å"soccer is actually a lot of fun. You have more planning and you don’t get hurt as much as you think. In fact you have to be more flexible then powerful to play the game. † I asked him if he thought that his heritage liked football more than other sports and he said, â€Å"Yes, because it was the only sport we could really play when we lived in Mexico, all my friends there play it too. Jesus is very active, and has participated in many soccer games. My last interview was with Drake Half. He is a 19 year old American high school graduate. He loves American football. He actually wants to play professionally someday. He said he doesn’t stop talking or thinking about football ever. American Football is very popular here in the U. S. Drake says â€Å"American Football is the best sport ever! † I dream of playing for the Dallas Cowboys someday.

Breach of Contract and Negligence

Breach of Contract and Negligence 1)  Mega will be looking to bring an action in breach of contract and negligence against Super for both their failure to install the cash machines until December 2006 and the negligent installation my Tom and Manoj which caused the registers to be out of action over the Christmas period. The problem they will have with this is that Super trade under a standard contract which contains clauses which apparently exclude liability for both delay to installation and consequential loss arising in either contract or tort. This includes the loss of profit which Mega wish to claim form them. However, it may well be that Super are not able to rely on those clauses. For an exclusion clause to be effective it must first be validly incorporated into the contract. Then the construction must be such that on a proper interpretation it covers the type of liability which has arisen. Each of these issues will be discussed in turn to establish whether or not Super will be able to fend off an action by Mega by relying on the exclusion clauses. To be effective as an exclusion clause the term must be incorporated into the contract at the time when the contract was made. It will not be effective if it is added at a later stage[1]. The terms must be contained or referred to in a document which is intended to have contractual effect. In the case of Super’s standard terms they are referred to in brochures, order forms, price lists and quotations and reprinted in invoices and receipts. It is likely that order forms would be considered to be a document with contractual effect. In the present case, however, Super took the order from Mega over the telephone. The contract would have been concluded at that time. It is therefore necessary that the exclusion clauses be incorporated at that time. For a clause to be validly incorporated the other party must be given notice of its existence. At this stage there is no details of the discussion between Mega and Super when hew order was taken. What is clear is that if the exclusion clauses were not mentioned in the telephone conversation and Mega did not know about them then they will not be validly incorporated by their inclusion in the invoice or receipt[2]. What amounts to reasonable notice will depend on the facts of the case. If it can be shown that Mega had actual knowledge of the terms they will be reasonably incorporated. It might well be for example that they had read the brochure and were therefore alerted to the existence of standard terms and should reasonably have enquired as to what they were. The fact that a party has to take further steps to find out what the terms of which he has been given notice are does not necessarily mean that reasonable notice has not been given.[3] However, it seems more likely on balance that the courts would hold that a mere reference to the standard terms in these pre contractual documents is insufficient notice of an exclusion clause. The present clauses are particularly onerous as they attempt to exclude a substantial amount of liability on the part of Super. In the case of Spurling Ltd v Bradshaw [1956] 1 WLR 461 Lord Denning held that the more onerous the clause the more that would have to be done to bring it to the attention of the other party. He stated that in some cases the clause would have to be printed in bright red ink with a big red hand pointing to it. This has become known as the red hand test. In the present case it would seem that some form of red hand would be required for there to be sufficient notice of the exclusion clauses. Therefore if Super did not specifically draw them to the attention of Mega then they will not be validly incorporated. I will proceed on the basis that the terms were validly incorpo rated for the purposes of analysing the terms themselves, but if they were not then Super will not be able to rely on them at all. The next issue to deal with is the construction of the clauses themselves. The courts have traditionally construed exclusion clauses very restrictively. It must be show that the clause, properly interpreted does actually cover the damage caused. The ‘contra proferentem’ rule means that any ambiguity will be resolved against the party seeking to rely on the clause. There does not seem to be any ambiguity in Clause 10.2. It clearly states that they will not be liable for delay howsoever caused. At this stage it seems unlikely that Mega will be able to claim for any losses caused by the delay to the installation. It might be however that Mega can rely on the Unfair Contract Terms Act 1977 section 3 which protects parties who are either dealing as consumers or dealing on the other’s standard terms of business as Mega are in this instance. Section 3(2) (b) (i) of the Act states that a party is not by reference to any term of the contract entitled to: â€Å"†¦render a contractual performance substantially different from that which was reasonably expected of him.† It is certainly arguable that a delay of two to three months would be outside the sort of delay that would be reasonably expected of a company. On balance I would be of the opinion that the delay will not be sufficient to allow Mega to avail them self of this protection. With regards to the loss of profits over the Christmas period, Mega will have to make a claim in negligence against Super. The first point to note is that just as Tom and Manoj will be protected by the clause, Super will be vicariously liable for their actions if the clause is not held to cover negligence. Super will be relying on clause 10.3 to suggest that they have excluded liability for consequential loss, including loss of profit for the negligence of their employees. The question is whether 10.3 actually has that effect. The general rule is that if a party wishes to exclude liability for negligence they must do so explicitly[4]. In the present case though Super have not referred specifically to negligence stating: â€Å"†¦neither the seller nor any of its employees shall be liable for any consequential or indirect loss suffered by the Buyer whether such loss arises in contract or tort.† The next step the courts will take is to establish whether the words used are wide enough to cover negligence on the part of the employees of the proferens[5]. It seems likely that Super will be able to show this as they have referred to ‘tort’ However the final and rather contradictory stage is that the court must consider: †¦whether the head of damage may be based on some ground other than negligence’[6] There cannot be any doubt that clause 10.3 could cover something other than negligence. Even leaving out the contract section it covers every type of tort. It is clear that where this is the case the proferens (Super) will not be able to rely on the clause to exclude liability for negligence. If the clause is held to cover exclusion of liability for negligence Mega may be able to rely on the Unfair Contract Terms Act 1977. Section 2(2) of that Act states: â€Å"2 Negligence liability: In the case of other (other than death or personal injury) loss or damage, a person cannot so exclude or restrict his liability for negligence except in so far as the term or notice satisfies the requirement of reasonableness.† On the present facts it does not seem to be an unreasonable clause. The bargaining power of the two parties seems relatively even on the face of it and there do not appear to have been any particular inducements to enter the contract with that term included. However there may be circumstances which are not included in the instructions which would render the term unreasonable. In conclusion I would be of the opinion that subject to the clauses being found to have been validly incorporated, Super will be able to relay on clause 10.2 to avoid liability of the delay in installation. On balance I would not expect them to be able to rely on clause 10.3 to save them from liability for the negligence of Tom and Manoj as the terms is not specific enough to negligence. It seems likely that loss of profit is a reasonably foreseeable consequence of negligent installation of cash registers and therefore Super will be liable for any loss of profit suffered by Mega over the Christmas period which is attributable to the lack of functioning cash registers. BIBLIOGRAPHY Olley v Marlborough Court Ltd [1949] 1 KB 532 Jayaar Impex Ltd v Toaken Group Ltd (t/a Hicks Bros) [1996] 2 Lloyds Rep 437 Spurling Ltd v Bradshaw [1956] 1 WLR 461 Thompson v London, Midland and Scottish Rly Co [1930] 1 KB 41, CA Unfair Contract Terms Act 1977 Canada Steamship Lines Ltd v R [1952] AC 192 at 208 2. Joe Pain, suffering and loss of amenity On the assumption that Katy was negligent Joe will be entitled to recover damages from her under two general heads, general damages and special damages. General damages cover the compensation which will be received by Joe for his injuries. This is commonly referred to as damages for pain suffering and loss of amenity. Pain and suffering is viewed separately to loss of amenity and I will discuss them in that order. Damages are awarded to the claimant for pain and suffering caused by the injury and any treatment relating to the injury both in the run up to trial and in the future if appropriate. It is important to bear in mind that awards for pain and suffering are subjective in that they relate to the actual pain suffered by the Claimant. In relation to Joe he is therefore unlikely to be able to claim for pain and suffering for the 2 weeks which he was unconscious.[7] This does not apply to loss of amenity which can be claimed whether the claimant was aware that they had lost amenity or not. Loss of amenity is an objective measure of the claimant’s losses. For example because of the loss of a limb as in Joes case. The fact that Joe can no longer row will be taken into consideration under this section of the head of damage and this is likely to result in an increased award. Overall damages are awarded for pain suffering and loss of amenity on the basis of what is fair just and reasonable.[8] The Judicial Studies Board issues guidelines as to the level of award based on recent judgments. In relation to amputations below the elbow the award is between  £56,000 and  £63,625. Which end of the scale it will be is determined by factors such as whether it was the claimant’s dominant arm. Loss of Earnings The claimant is entitled to be put in the position he would have been in had the injury not occurred.[9] In relation to his pre trial loss of earnings this will be the net figure which he would have earned during that period after national insurance tax and any other deductions which would have been made. We are not told at this stage whether Joe earned  £45,000 per annum before or after tax, but assuming it is after tax this would amount to  £22,500. He will also be entitled to claim the bonuses which he would have received during that period. At the most this will amount to  £6000, but Joe will have to prove that he would have earned his maximum of  £1000 per month. Whilst the  £650 does not represent wages from the employer, but a collection on the part of the other employees, I would expect it to be deducted from the loss of earnings because otherwise it would represent double recovery as Joe would not have received it without the injury. Assuming Joe returns to work before the trial there will be a further deduction from his loss of earnings award to take account of the fact that he is receiving wages at a reduced rate. For the period of time between his return to work and the trial he will receive a sum representing the net total amount he would have received as calculated above minus the net total amount he did receive as a result of his new position. Future Loss of Earnings Joe’s future earnings have been substantially reduced by the accident. When calculating the future loss of earnings the courts start with the net annual loos of earnings suffered by the Claimant. This sum is adjusted by taking into account other factors such as the loss of a chance to get promoted and increase earnings etc and the fact that the claimant is receiving a capital lump sum now rather than earning it over the years. The final figure is called the ‘multiplicand’. This is multiplied by the ‘multiplier’ which is the number of years for which the loss is likely to continue, usually the number of years between trial and the likely date of retirement. Other losses Joe will also be able to claim the money spent on repairing his bike in the sum of  £1500. He will have to prove the loss in the form of a repair receipt/invoice. Any savings made as a result of the NHS care will be set off against the income claim. Joe will not be able to claim for Darinder’s loss of earnings as they are not a loss suffered by him. However, the fact that Darinder has had to take time off work to help Joe adjust to the disability suggests that he is no longer able to perform household tasks which he would have been able to perform before the accident. Where a member of the claimant’s family voluntarily undertakes to perform those tasks the Claimant is entitled to an award in damages representing the value of those services.[10] The damages will be assessed on the basis of what it would have cost to employ someone else to do the tasks.[11] Other claims against Katy All of the potential claims against Katy will be for psychiatric harm. There are principles to be applied when determining who will be able to claim for psychiatric harm which will be discussed throughout this section. The basic premise is that a duty of care in relation to shock in the sense of psychiatric damage is owed to those foreseeably and directly involved in the horrific event caused by the defendants negligence.[12] Charles  ­Charles was clearly directly involved in the accident as he was in the car at the time. It is not necessary for him to have suffered physical injury to recover damages, the fact that he feared for his own safety and was in fact endangered by the event is sufficient.[13] He was a primary victim of the accident and therefore it is not necessary that Katy foresaw psychiatric injury specifically. The fact that injury was foreseeable is sufficient.[14] Lord Lloyd of Berwick in Page v Smith[15] reasoned that if the psychiatric injury had been as a consequence of a physical injury it would clearly be recoverable. The fortuitous absence of physical injury did not make a difference. Stella Stella witnessed the accident. Psychiatric damage caused by witnessing an event first hand may be recoverable in certain circumstances. Stella clearly perceived the accident through her own senses and was physically and temporally proximate to it as required by Alcock[16] However the third criterion in Alcock is that the witness must have a close relationship to the victim of the accident. Stella was a passer by and therefore would not satisfy this criterion. The only other way Stella could recover damages from Katy is if she could prove that she was a primary victim. The fact that she suffers from post traumatic stress disorder suggests that the accident put her in fear for her own safety and the bike did cross her path. She may therefore be in the same position as Charles. However to recover under this head the claimant must actually have been in danger.[17] Stella might have difficulty proving that she was ever in actual danger as the bike mounted the pavement in front of her not towards her. Darinder Darinder did not witness the accident first hand. The fact that she was told about it by the police officer will not be sufficient to give her the proximity required[18]. It is possible to recover damages if you witnessed the immediate aftermath of the event and that includes the hospital scenes[19]. However it is still necessary that the psychiatric injury be brought about by shock so she will have to show that seeing Joe coming out of an operating theatre caused her shock. Incidentally the close relationship tie is assumed in spousal relationships. With regard to the nervous break down brought about by the continued care of Joe, Darinder is unlikely to be able to recover. The injury must be brought about by a sudden assault to the senses rather than an accumulation of feelings and distress.[20] Overall it is unlikely that Darinder will be able to recover damages unless she can prove she was shocked by seeing Joe coming out of the operating theatre and then she will only be able to recover for psychiatric harm caused directly by that shock. BIBLIOGRAPHY Wise v. Kaye [1962] 1 Q.B. 638 Heil v Rankin [2001] QB 272 Livingstone v Rawyards Coal Co (1880) 5 App Cas 25 Hodges v Frost (1983) 53 ALR 373 and Daly v Genera Navigation Co Ltd [1980] 3 All ER 696 Daly v General Steam Navigation Co Ltd ibid Alcock v Chief Constable of South Yorkshire Police [1992] 1 AC 310 Dulieu v White Sons [1901] 2 KB 669 Page v Smith [1996] AC 155 McFarlane v EE Caledonia Ltd [1994] 2 All ER 1 Ravenscroft v Rederiaktiebà ¸laget Transatlantic [1992] 2 All ER 470 McLoughlin v OBrian [1983] 1 AC 410 Taylor v Somerset Health Authority [1993] PIQR P262 [1] Olley v Marlborough Court Ltd [1949] 1 KB 532 [2] Jayaar Impex Ltd v Toaken Group Ltd (t/a Hicks Bros) [1996] 2 Lloyds Rep 437 [3] Thompson v London, Midland and Scottish Rly Co [1930] 1 KB 41, CA [4] Canada Steamship Lines Ltd v R [1952] AC 192 at 208 [5] ibid [6] Ibid per Lord Morton [7] Wise v. Kaye [1962] 1 Q.B. 638 [8] Heil v Rankin [2001] QB 272 [9] Livingstone v Rawyards Coal Co (1880) 5 App Cas 25 [10] Hodges v Frost (1983) 53 ALR 373 and Daly v Genera Navigation Co Ltd [1980] 3 All ER 696 [11] Daly v General Steam Navigation Co Ltd ibid [12] Alcock v Chief Constable of South Yorkshire Police [1992] 1 AC 310 [13] Dulieu v White Sons [1901] 2 KB 669 [14] Page v Smith [1996] AC 155 [15] ibid [16] Note 8 [17] McFarlane v EE Caledonia Ltd [1994] 2 All ER 1 [18] Ravenscroft v Rederiaktiebà ¸laget Transatlantic [1992] 2 All ER 470 [19] McLoughlin v OBrian [1983] 1 AC 410 [20] Taylor v Somerset Health Authority [1993] PIQR P262

The Impact of the Media on anti-Communist Sentiment and the Palmer Raid

  Ã‚  Ã‚  Ã‚   After World War One and the Bolshevik Revolution in Russia, fear of communism was escalating in America. Everybody seemed to fear the so-called â€Å"Red Menace†, a term introduced by Edgar J. Hoover. Partnering with Hoover was a man named A. Mitchell Palmer, head of the Justice Department. Palmer became a leader in the fight against communism. He most likely was prompted by being a target of one of the infamous 1919 bombings (Dumenil 220). Palmer wanted to be known as the embodiment of Americanism, fighting all that threatened our society. He also had future hopes of running for the  Presidency. With anti-communistic attitudes building throughout the country, Palmer rounded up 500 federal agents on the night of January 2nd, 1920 to sweep through various towns in America capturing â€Å"reds†. These were called the Palmer Raids. Thousands of immigrants were arrested and held without due process. They were given no rights when arrested and their homes were raided without warrants. Eventually 240 immigrants were deported to Russia as a result of these raids.   Ã‚  Ã‚  Ã‚   The people of America were afraid their way of life was being threatened by the communists. Overwhelming fear of communism seemed to capture the whole attitude of our country in the early 1920’s. The fuel to this fire against communism, would have to be the media. I believe the media caused an escalation in the anti-Communist feelings during the times leading up to and during the Palmer Raids.   Ã‚  Ã‚   There are many ways the media influences society, but in the 1920’s the main source was newspapers. The New York Times was one of the most popular and prestigious papers of this time and also one of the most influential. Many people had fait in what they read and never second gu... ... Guest, Edward A.   â€Å"Heaven On Earth.†Ã‚   Detroit Free Press Magazine 11 Jan. 1920: 2 Hoyt, Edwin.   The Palmer Raids, 1919-1920 An Attempt to Suppress Dissent. New York:   The Seabury Press. Murray, Robert. Red Scare: A Study In National Hysteria, 1919-1920. Minnesota: North   Central Publishing, 1955. â€Å"Reds Plotted Country Wide Strike Arrests Exceeded 5,000, 2,635 Held; 3 Transports Ready For Them† New York Times 4 Jan 1920: 1 Remelgas, Alexandra. â€Å"News Reporting And Editorial Interpretation Of The Palmer Raids 1919-1920 By Three Detroit Newspapers: A Study† Thesis For Degree Of M.A. MSU, 1970,       Shulam, Alix.   To the Barricades: The anarchist Life Of Emma Goldman. New York.  Ã‚   Thomas and Crowell Company, 1971. Who Built America, v. II. â€Å"Between to Wars – The Palmer Raids.† CD Rom. 25 January  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2000.   http://chnm.gmu.edu/courses/hist409/red.html

Working Together in Robert Frosts Mending Wall Essay -- Mending Wall

Working Together in Robert Frost's Mending Wall The air is cool and crisp. Roosters can be heard welcoming the sun to a new day and a woman is seen, wearing a clean colorful wrap about her body and head, her shadow casting a lone silhouette on the stone wall. The woman leans over to slide a piece of paper into one of the cracks, hoping her prayer will be heard in this city of Jerusalem. Millions are inserting their prayers into the walls of Japanese temples, while an inmate in one of a hundred prisons across the United States looks past his wall toward the prayers he did not keep. Billions fall asleep each night surrounded by four walls and thousands travel to China to witness the grandest one of all. Who builds walls and who tears them down? The "Mending Wall" is the opening poem in Robert Frost's second book entitled, North of Boston. The poem portrays the casual part of life as seen by two farmers mending their wall. A great number of people might look at "Mending Wall" and see a simple poem about a simple aspect of life. If this is truly the case then why are so many drawn to the poem and what is found when more than a superficial look is spent on Robert Frost's work? The "Mending Wall" is an insightful look at social interactions as seen in the comparison of the repeated phrases and the traditional attitudes of the two farmers. The speaker believes, "Something there is that doesn't love a wall"(Stanford 1, 28). What sets this line apart from others? First there are only two phrases repeated in this piece of Robert Frost's work and we hear the speaker posing the first of them. Due to an otherwise lack of repetition, we can see that Robert Frost is trying to exemplify to the reader the different perspe... ...t took two boys to build Rome, but it takes two men to mend a wall. Works Cited Barry, Elaine. Robert Frost. New York: Frederick Ungar Publishing Co. 1973. 145 Frost, Robert. "Mending Wall." Responding to Literature. 2nd Ed. Ed. Judith A. Stanford. Mountain View, California: Mayfield Publishing Co. 1996. 1212-1213. Gerber, Philip L. Robert Frost. Ed. Kenneth Eble. Boston: Twayne Publishers. 1982. 124-125 Lentricchia, Frank. Robert Frost: Modern Poetics and the Landscape of Self. Durham: Duke University Press. 1975. 103-107. Zverev, A. "A Lover's Quarrel with the World: Robert Frost." 20th Century American Literature: A Soviet View. Translated by Ronald Vroon. Progress Publishers. 1976. 241-260. Rpt. in World Literature Criticism. Vol. 2. Ed. James P. Draper. Detroit: Gale Research Inc. 1992. 1298-1299.

Humorous Wedding Speech †Best Man :: Wedding Toasts Roasts Speeches

Humorous Wedding Speech – Best Man Good evening Ladies and Gentlemen - I would like to start by thanking Steve for saying such nice things about me during his speech, though I must admit, I did deserve them. I mean, where would a bridegroom be without his best man? The friend at hand when he couldn’t find the rings. The reassuring voice in his ear when it looked like it might rain. And the chaperone who persuaded him to leave the strip club last night. Actually, I believe it was this morning! I think we all agree that Linda looks fantastic today, a number one hit if ever there was one. And Steve’s looking a bit like a chart-topper himself in that suit – although I’m not sure from which year. As for the bridesmaids, they look wonderful, and have performed their duties splendidly. It can't have been easy dragging Linda to the church – it certainly wasn't easy dragging Steve. We have now reached that pivotal moment in the speech where I am meant – in good taste – to put the groom down. However, when the subject of my speech cropped up during the meal, and my obligation to discuss Steve, Linda made me promise that I restrict myself to speaking only of the good things about her husband. Because a one-minute speech would seem ridiculous, I’ve decided to change course completely. And tell you about how we came to be sitting here today. Steve and Linda met five years ago in a very, very romantic location - the Hippodrome nightclub in Exeter. This place was renowned for being the hangout of drunken wide boys and white stiletto girls, so it was pure coincidence that they met on that fateful night. Steve had nearly given up hope of ever pulling a girl when he caught a glimpse of Linda across a crowded dance floor. I can see now, lying there. She smiled and shouted hello but the music swallowed her voice before it could reach him. He untucked his jeans from his florescent socks and casually strolled over to her as she slid through the crowd to meet him. With their arms wrapped tightly around each other, the two danced into the night, igniting a passion that threatened to engulf them both. When the music stopped, the legendary silver tongue – legendary in the sense that it only exists in Steve’s imagination – took over: ‘Are you lost, love?

Kevin Plank Essay

In 1996, Kevin Plank, a former football player for the University of Maryland, began a small-time operation called Under Armour whose only objective was to create superior shirts for athletes. He envisioned a shirt that would be cool during hot seasons, and provide warmth on cold seasons. These apparels came to be called: HeatGear, ColdGear, and AllSeasonGear. The technology involved in creating the shirts includes using a Lycra blend to provide heat and warmth depending on the season. By regulating heat, athletes no longer find themselves soaked in sweat during days of hard training. What started as a basement operation in Baltimore turned into a multi-billion business, and gave birth to the performance apparel sector. The company currently holds at least seventy-five percent of the industry. It has about fourteen thousand stores globally, with offices in Canada, Hong Kong, Amsterdam, among others. Aside from shirts, Under Armour now sells cleats, boxer shorts, battling gloves, and sports bras. Almost a decade after its conception, Under Armour sold shares to the public in an initial public offering where stock prices rose to over $26 a piece. Marketing, Production & Growth The company’s growth is partly attributed to its modest marketing campaigns, which rely on cost-effectiveness and innovation rather than celebrity endorsements. Almost all of Under Armour’s products are manufactured overseas in countries where labor costs are lower, such as Mexico and China. These strategies enables Under Armour to save millions of dollars. To sustain its growth, Under Armour looks into new markets to penetrate. The company’s focus is currently on men’s apparel, which gives it the opportunity to explore women’s sports apparel. The company also believes in expanding into other markets in other countries to protect it from the effects of an unstable U. S. economy. Industry experts suggested that Under Armour, having no patent on its moisture-wicking technology, should innovate and launch more retail stores to provide their products with more exposure. Going Forward Studies made for the clothing industry revealed that the performance apparel industry accounts for about a quarter of retail clothing sales in the United States last year. The biggest markets with the biggest potentials are those in the outdoor sports wear, as well as the Chinese consumers, according to experts. The trend is geared toward creating performance wear that has moisture wicking, bacteria-resistant, UV protection, and is eco-friendly. It was also found out that sales for athletic footwear rose three percent. Responding to this growth, Under Armour disclosed that in May 2008, it will launch a full-ad campaign for its cross-trainer shoes. The ad will use up to thirteen percent of its 2007 revenue. Under Armour has also aired a sixty-minute ad during the Super Bowl in February. Its shares dipped on investors concern of overspending on the marketing during the Super Bowl and the new shoes campaign. It remains to be seen whether Under Armour’s latest foray will become another success.